How To Create Your First Marketing Funnel
Like you’d use a funnel to add oil to your vehicle and get it in the right place, you can use a marketing funnel to attract the correct type of consumers to your business and put them in the ideal position to become paying customers.
But what exactly is a marketing funnel? And how can you create one for your business?
Below, we’ll explain just that, as well as providing you with a few tips on building your very first marketing funnel.
What Is A Marketing Funnel?
Also known as a purchase or purchasing funnel, a marketing funnel is a marketing model that illustrates the theoretical journey a customer takes, starting with them being a consumer, unknown to the brand or business, and ending with the converted into a paying customer.
There are three main stages of a customer’s buying journey:
- The awareness stage – When the consumer learns about the problem they have and realizes they need to find a solution.
- The consideration stage – When the consumer begins searching for solutions to their problem. In other words, when they consider all potential solutions.
- The decision stage – When the consumer has found the ideal solution to their problem and decides to purchase a product or service. In other words, when they finally become a paying customer.
Understanding these three stages of your potential customer’s buying journey will help you create the steps needed to finalize your marketing funnel.
Building Your First Marketing Funnel
The idea behind your marketing funnel is to attract, engage, and convert consumers into paying customers.
Depending on your industry and your target audience, there are many different ways to create a funnel.
Most successful businesses have more than one marketing funnel, which helps them target multiple audiences or promote/sell different products or services.
Below, we’ll outline the basic steps of attracting, engaging and converting your next customer.
Building A Landing Page
Any successful marketing funnel starts with a landing page.
This is essentially the first page your potential customers will see when they visit your website from a paid ad or whatever other means you choose to drive traffic.
Your landing page should be simple, yet it should provide your visitors with all the information they need about your brand and the product or service you’re trying to promote.
Generally, a landing page will ask the visitor to offer their email address or other contact info, which you will use to move them into the next step of your funnel.
Next, you’ll need to present your front-end offer.
This is done by using the contact info from the first step and getting in touch with your leads to tell them about your product or service.
Since they’ve opted to give you their info, they’re already more receptive to hearing about your business than if they were a random stranger on the street you just handed a business card to.
At this point, they’ll already have the option to make a purchase, but if they’re not interested, you should have a contingency plan in place.
Upsell – Downsize Options
As a contingency, you should offer both an upsell option and a downsize option.
Maybe the lead isn’t interested in buying from you because your offer isn’t everything they were looking for. Or, perhaps they’re not ready to buy the entire product or service you’re offering.
That said, you should allow them to purchase either a more significant product or a more inclusive service. And there should also be the option to downsize and buy a smaller, less inclusive product.
This gives the lead more options, which essentially increases your chances of making that final sale.
Building And Driving Traffic To Your Marketing Funnel
Once you’ve got a landing page ready and you’ve narrowed down your front-end offer and upsell/downsize option, the next step is to start driving traffic to your funnel.
You can do this by buying PPC ads on Google, promoting your funnel on social media, or generating free, organic traffic via SEO.
Either way, it’s essential to adjust, improve, and optimize your marketing funnel regularly.
And eventually, you’ll be attracting, engaging and delighting your target audience, turning each one into paying and, hopefully, recurring customers!
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